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Polar History |
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1950's to 1960's |
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In 1950, the third generation of Crowley’s became involved in Polar. The four Crowley brothers, Ralph, Edward, James and Denis, led the company. Entrepreneurial Chairman Ralph accepted and thrived in the lead management position. By 1988 Polar’s sales had jumped to $16 million dollars by selling both Polar beverages and private-label soft drinks. Ralph remained Chairman until his death in 1995.
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Many changes took place at Polar during the 1960’s. During this time, technical advances in bottling machinery modernized the business. In 1966 Polar Ginger Ale was renamed Polar Corp. to correct the impression that the company only produced ginger ale. In 1968 all production was consolidated into the Worcester plant because of its prime location at the heart of Polar’s Northeast marketplace.
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Read More Polar History |
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